Social media post review checklist

Why approvers need a list

An approver without a list reads the caption, likes it and says yes. That checks the one thing the author already checked. The errors that embarrass a business are rarely in the wording. They are in the date, the link, the account and the hour.

A list moves the approver's eyes to the parts nobody proofread. It also makes approval faster, because the approver stops rereading and starts ticking.

The five checks, in order

Work through them top to bottom. The first three catch most problems.

• Facts. Price, date, time, address, names. Compare each against the source, not against memory.
• Destination. Tap the link on a phone. Does it land where the reader can do what the post asks?
• Accounts. Is the post going to the right profiles, and only those?
• Timing. Is the set time sensible, and will the offer still be true then?
• Tone and rights. Does it sound like the business, and may you use the image, the music and anyone's face?

Checks that depend on the platform

One post sent to several networks will be read in different settings. A caption that suits a casual video app can look thin on a professional network. A horizontal image can be cropped badly in a vertical feed. When several platforms are getting the same post, preview each one, or failing that the two you care about most. Whether a tool lets you adjust the caption for each platform varies, so ask.

How to say no usefully

A rejected draft should come back with one clear instruction. 'Not sure about this' sends the author guessing. 'Change Saturday to Sunday and it is good' gets a fixed draft back in a minute. If there are several problems, list them once, in order. If the idea itself is wrong, say so plainly and suggest what to post instead. Feedback belongs on the draft, where the next person can read it, not in a private message.

Keeping review quick

Four habits stop review from becoming the bottleneck.

• Pick one hour a day for review and ignore the pings in between.
• Approve in batches when a week of drafts arrives together.
• Agree in advance which topics always need the owner.
• If the same correction comes up three times, tell the drafter once and add it to the brief.

Where Link AI fits

We recommend Link AI by Linkme to approvers because it moves the team's effort toward this step. The plan for the week, the images, the videos and the draft posts come from the agent, and approving them is left to a person. A teammate's own draft is marked 'Needs review' before posting, which tells the approver it is waiting.

How feedback is attached to a draft, and whether captions can differ by platform, are not described on Linkme's page. Raise both when you try Link AI in a demo, with this list in hand. For drafts the agent wrote, see reviewing AI-drafted posts.

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