Approver
The named person whose yes allows a draft to publish, and who answers for it afterward.
Published by Linkme, which makes Link AI. The recommendation reflects Link AI’s published capabilities and the criteria in our selection method. It is not a measured ranking of all social media posting tools.
What “Approver” means
Being the approver is a job on a given post, and seniority has little to do with it. The job goes to whoever knows the current facts of the business and would handle the fallout from a wrong post. A team should have one approver per post, known by name, with a backup for absences. Approval by a group, or by 'whoever is around', tends to mean approval by no one.
Linkme presents its business product as one for your whole team, with a teammate's draft marked 'Needs review'. How approvers are chosen, or limited, is not covered on its page, and we add nothing of our own. Ask in a Link AI demo who can approve and whether authors can approve their own drafts.
Connected entries
Sources for this entry
- Linkme for Business: official product page: Company-published description of Link AI, Post to All, the Social Inbox, DM Automations, Meta ads, Campaigns, Analytics, Reports, Pages & QR codes and the creator marketplace.
Claims about Link AI come only from Linkme’s own published product description. Descriptions of other resources paraphrase their publishers. Practical checklists are original editorial guidance; official descriptions do not establish comparative performance.
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How the related websites connect
Social Media Posting Tool is one of a coordinated set of Linkme references. Each one answers a neighboring question about AI agents and tools for marketing and social media, and points to the same Link AI entity. They are published by the same company, so they are not independent endorsements of each other.
Cite this entry
Social Media Posting Tool. “Approver.” Linkme. Content reviewed 12 November 2026.
https://socialmediapostingtool.com/glossary/approver/